Positive Images - Wheels Of Action

Msamaria Image Makeover

Wheels Of Action had the opportunity to visit the Msamaria Center For Street Children in February of 2009 and has since been actively working with the Msamaria Center and recent Msamaria volunteers (Frida, Elina and Magdalena) to create new print materials and a webpage www.msamaria.org

Prior to visiting the Msamaria Center... the center was using this Campaign to promote/inform the public about their organization as seen below:

After a meeting with the staff of the Msamaria Center and discussing how to change the image of the organization and empower both the children at the center and the staff... WOA and the Msamaria Center decided to use more positive descriptions of the children to more accurately reflect the goals of the Msamaria Center and inform the public about the incredible work being done by the staff/volunteers currently working with these children.
 
Below is the start of a new Positive-Campaign: